FED Fitness Announces Licensing Partnership with TALKING TOM & FRIENDS to Bring More Fun to Home Fitness

July 2025 — FED Fitness, a leading home fitness brand, is proud to announce a new licensing partnership with the globally recognized digital entertainment franchise "TALKING TOM & FRIENDS". The collaboration aims to inspire more families around the world to embrace active lifestyles by making home fitness more engaging, enjoyable, and accessible.

With more than 19 billion downloads worldwide, TALKING TOM & FRIENDS has become one of the world's most recognizable interactive entertainment brands. Beloved by families and users of all ages, the franchise is known for its playful characters and broad global appeal. Through this partnership, Talking Tom takes on a new role—not just as a familiar digital companion, but as a fun workout partner encouraging people to stay active at home.

Sweat with Talking Tom. Fitness at Home

The first campaign under the partnership launches with the theme "Sweat with Talking Tom. Fitness at Home.", coinciding with Amazon Prime Day and TikTok's "Deals for You Days" shopping event.

As part of the campaign, more than 400 creators worldwide will participate in the #TalkingTomFitnessChallenge; #SweatWithTalkingTom, encouraging users to share their home workout routines and inspire others to stay active.

Follow us on social media:
Instagram | Facebook 
Use the hashtag #TalkingTomFitnessChallenge; #SweatWithTalkingTom to join the conversation and show off your moves!

Throughout the promotional period, shoppers can enjoy discounts of up to 50% on select FED Fitness best-selling products through the official FED Fitness website, Amazon, and TikTok Shop. These promotional offers will be available through December 31, 2025, coinciding with the duration of the licensing partnership. 

FED Fitness Flybird Series WB7 Adjustable Utility Weight Bench

Making Home Fitness More Enjoyable

As home fitness continues to grow in popularity, FED Fitness believes that long-term exercise habits begin with enjoyable experiences. By combining trusted fitness equipment with one of the world's most recognizable entertainment brands, the partnership is designed to help make working out at home feel more approachable, engaging, and enjoyable for families.

Serving Millions of Families Worldwide
Since its founding in 2011, FED Fitness has been committed to providing comprehensive home fitness solutions for a wide range of users, including families with children, young athletes, working professionals, beginners, individuals focused on recovery and mobility, and older adults.

The company's product lineup includes magnetic exercise bikes, rowing machines, functional trainers, treadmills, strength equipment, and other home fitness essentials designed to support a variety of training goals.

Today, FED Fitness has served more than 10 million households worldwide, with multiple products earning Amazon Best Seller status across several fitness categories. The brand continues to focus on delivering reliable performance, practical innovation, and outstanding value for home fitness enthusiasts.

Looking Ahead

The licensing partnership with TALKING TOM & FRIENDS will continue throughout 2025, with additional campaigns planned around seasonal events, major shopping promotions, and new product launches. Together, the two brands will introduce more creative content, interactive experiences, and community-driven activities designed to encourage healthier lifestyles.

Looking ahead, FED Fitness will continue expanding its global presence through a combination of licensed brand collaborations, engaging content, and localized community initiatives. By making fitness a natural part of everyday life, the company remains committed to helping more people build sustainable exercise habits and creating enjoyable home fitness experiences for families around the world.